Life is Why

We want people to experience more of life's precious moments. It's why we've made better heart and brain health our mission. And until there's a world free of heart disease and stroke, we'll be there, working to make a healthier, longer life possible for everyone. Why we do what we do? Life is why.

Check out the #lifeiswhy moments of others. What's yours?

Ve los momentos #esporlavida de otros. ¿Cual es el tuyo? Haga


Think of what or who motivates you to live healthier.

Use the hashtag #lifeiswhy and your 'why' could be seen above.

Why do we do what we do?

 Watch our video and see.

Life is Why Personal Videos

Hear from others as they share their powerful, personal and inspirational Life is Why stories. Why not make your own Life is Why video?

Express it.

Life is Why Shop

Personalize and buy your Life is Why gear and a portion of the proceeds will benefit the research, programs and life saving initiatives of the American Heart Association and the American Stroke Association. It's a cool way to express who or what motivates you to live healthier.

Share it.

Share your Life is Why E-Card

We invite you to share your "Why" with family, friends, loved ones, and co-workers. Personalize this Life Is Why e-Card to encourage and inspire others to live healthy.


Get Empowered.

Join our online megacommunity of diverse individuals uniting to create a sustainable culture of health. Be empowered to serve our health, serve our faith and serve our community.

Get Involved.

Why get involved? Life is why. Join us in the fight against our nation's No. 1 and No. 4 killers––heart disease and stroke. Find an event in your area, create your own event or get your company involved.

Save Lives.

Helping to save lives is why we do what we do. You can, too. Click here to find a CPR course near you, so you will be prepared in an emergency.

Get Healthy.

Life is why the American Heart Association is working to help kids, families and communities live healthier.