• Moms Unite
  • Moms Unite
Life is Why

Share Your Why: Everyone has a reason to live a healthier, longer life. What's yours?

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Express it.

LifeisWhy Merch

Life is Why Shop
Personalize and buy your Life is Why gear and a portion of the proceeds will benefit the research, programs and life saving initiatives of the American Heart Association and the American Stroke Association. It's a cool way to express who or what motivates you to live healthier.

Share it.

LifeisWhy Sign

Share your Life is Why E-Card
We invite you to share your "Why" with family, friends, loved ones, and co-workers. Personalize this Life Is Why e-Card to encourage and inspire others to live healthy.

Why do we do what we do?

 Watch our video and see.

Hear from others as they share their powerful, personal and inspirational Life is Why stories. Why not make your own Life is Why video?

We want people to experience more of life's precious moments.

It's why we've made better heart and brain health our mission. And until there's a world free of heart disease and stroke, we'll be here, working to make a healthier, longer life possible for everyone.
Why? Life is why.

Get Empowered

Join our online megacommunity of diverse individuals uniting to create a sustainable culture of health. Be empowered to serve our health, serve our faith and serve our community.


Learn more about heart disease and conditions that can lead to heart disease, heart attack or stroke.

Get Healthy

We're working to help kids, families and communities get active and stay active, for life.

Save Lives

Helping save lives is what we do. You can, too. Be prepared in an emergency by knowing the Heart and Stroke warning signs.

Healthy Kids

Healthier, longer lives start by developing healthy habits early, like nutritious eating andan active lifestyle.

Emotional Support Network

If you’re caring for somebody who is dealing with a heart or stroke issue, join our network of support and find strength in numbers.